by Valerie Hausladen | Dec 11, 2018 | Branding, Valuation Marketing
Selling anything — whether it’s a house, a product, or a company — requires putting your best foot forward. If a company’s visual identity is outdated, if the logo is homegrown and the website cluttered, it’s a ding on the first impression and the buyer’s perception...
by Valerie Hausladen | Jun 19, 2018 | Branding
In marketing, everything starts with a strong Voice Identity. It’s your brand message that clearly articulates of who you are, why you’re different and why people should care. When developing a brand message: Magnetic happens when you keep things simple, you’re...
by Valerie Hausladen | May 1, 2018 | Branding, Thought Leadership
When we think of attraction, we tend to think of people and that powerful force that draws one to another. Think about the people that attract you, they have a magnetic quality. They stand out from the crowd. They have “it.” Now think about the companies and brands...
