Point Solutions Group
Experiencing Growth in the Fast Lane
Talk about a company that is skyrocketing to the top, Point Solutions Group is a dynamic, well- managed company that is on the fast track of rapid growth. After just five years, PSG has been named one of the fastest growing companies to watch in the Inc. 5000 list.
PSG’s Paige Goss, reached out to Magnetika following a disappointing experience with another marketing agency that didn’t “get” them. Our first assignment was to create PSG’s Voice Identity and clearly differentiate them for both Commercial audiences and a more conservative Federal space — while keeping their vibrant personality front and center. You can see the results of that brand messaging work here.
Next up, was the goal to increase traffic to the website and generate qualified leads to reduce the business development load that had always fallen on the shoulders of the CEO. Magnetika began a robust content marketing strategy designed to drive traffic to the website with search optimized content as well as cohesive and targeted email and social media campaigns.
Working together as a team, PSG is now driving well qualified leads outside of the CEOs efforts and has experienced 80% growth in the past year alone.
Year Over Year Revenue Growth
“Prior to working with Magnetika, PSG’s brand, messaging, and marketing strategy was minimal to say the least. Magnetika’s team brought structure, consistency, and a forward leaning approach to driving growth — and getting PSG known in the market.”
— Paige Goss, Founder/Chief Executive Officer