by Valerie Hausladen | Jan 20, 2019 | Valuation Marketing
In order to sell a company, business owners have to lay a lot of groundwork, including getting a clear sense of what their company is actually worth. As you might expect, determining the value of a business is an exceptionally complicated task. If you think you might...
by Valerie Hausladen | Dec 11, 2018 | Branding, Valuation Marketing
Selling anything — whether it’s a house, a product, or a company — requires putting your best foot forward. If a company’s visual identity is outdated, if the logo is homegrown and the website cluttered, it’s a ding on the first impression and the buyer’s perception...
by Valerie Hausladen | Nov 7, 2018 | Valuation Marketing
It’s common knowledge that strong marketing drives demand, brings new customers and increases sales, but what’s less talked about is how a well-thought-out Valuation Marketing™ program can increase the value of the company itself and put it in a great position to...