Magnetika partners have senior-level B-to-B and B-to-C marketing and advertising experience.
Our team has held positions such as President, Chief Marketing Officer (CMO), VP of Marketing, Social Media Director, Executive Creative Director and more. Rest assured, we'll bring the best strategists, writers and digital designers to the table.
Founder & Strategist
Valerie Hausladen is founder and partner of Magnetika, a strategic marketing firm based in Denver and Austin that services clients nationwide.
Valerie specializes in bringing fresh thinking and innovative marketing strategies to top-tier organizations. She has split her career as an executive in Fortune 500 technology and health companies, and as a leader of global digital and full-service advertising agencies.
Valerie has successfully taken both large and small companies to new levels of growth. During her tenure as Marketing Director for the public sector, she helped Dell rise to the #1 position in Education. As Chief Marketing Officer for SlimGenics, she launched the company into a top online retail site to expand its leadership beyond local weight loss centers.
As President of Tocquigny — a digital agency in Austin — Valerie led the growth to acquire new customers and grew revenue from $1M to $9M in four years. Later Valerie was hired as Managing Director WPP’s global agency, Enfatico, to build the agency’s largest office servicing a $4.5B, three-year account.
Valerie is a graduate of Stanford University and has served on the Board of Directors for the Miracle Foundation, American Red Cross and the marketing committee for the People’s Community Clinic. She loves to write and recently published her bestselling book, Professional Destiny, which rose to the #1 position on Amazon in two non-fiction categories.
COO & Strategist
Joe Krisky is a nationally recognized expert in sales attraction. Throughout his career, he has led SMB sales acceleration initiatives at several of the world's most valuable B2B marketing brands.
Joe’s exceptional analytical mind brings the science of attraction to Magnetika. In his prior role as Founder and CEO of Massini Group, which he successfully led for more than 20 years, Joe spearheaded ground-breaking database marketing and demand generation initiatives for industry leading companies such as Verizon, FedEx, Dell and American Express.
Joe now applies his vast Fortune 500 expertise to help mid-size companies grow. He’s an expert in attracting customers with functional specialties that include sales growth planning, marketing database development, advanced targeting analytics, predictive modeling and advanced reporting.
Joe holds a Bachelor of Science in Computer/Electrical Engineering from the University of Pittsburgh. In his spare time, he enjoys organizing fishing excursions in far flung locales from the wilderness of the Pacific Northwest to the Turks and Caicos Islands. He also runs a thriving business buying and selling antique Christmas ornaments from the late 19th century and has published a collectors guide on the subject.
Social Media & Content
Jennifer Manske Fenske has 15 years experience in content development, most recently in social media strategy, blogging and content creation. As the Director of Social Media and Content for a Colorado-based health company, Jennifer built the organization's social media presence from zero to six platforms (Facebook, Twitter, Pinterest, Google+, LinkedIn, YouTube) and more than 40K followers. Jennifer also built two online client communities and directed the content creation, blogger management, moderation and participation strategy.
In her work as a marketing manager for a Fortune 1000 company, Level 3 Communications, Jennifer was adept at writing for a brand’s voice and tone. Using dialogue strategy, Jennifer can map an organization's business goals to their content. An expert content marketer, she understands how to optimize B2B or B2C writing so organic search results soar.
Jennifer is a novelist and an avid blogger about art and writing. She is also the creator of Healthy Creatures, an iPad app for children. Jennifer has an M.A. in English from Stony Brook University, and also holds a B.A. (English) from Clemson University.
Social Media & Content
Laura Pilcher is a seasoned content marketing professional with a focus on integrated social media strategy and management. A skilled writer and editor with a journalist’s attention to detail and a marketer’s ability to persuade and inspire action, her background makes her uniquely qualified to drive impressive results with a winning combination of content generation, customer engagement and lead conversion strategies.
Laura’s experience in online and traditional advertising, demand generation and digital marketing makes her well equipped to not only develop sound everyday digital marketing strategies to increase your business’ digital footprint and visibility, but she has the big ideas your company needs to gain an edge on the competition.
& Art Director
Katie Genauer is a senior-level designer for print, online, and packaging design. Her projects range from brand/visual identity/logo development to websites, brochures, landing pages, white papers, PDFs, print and online advertising campaigns, and packaging. Her previous experience includes Door to Door Organics, SlimGenics, Ayers Saint Gross and Newell Rubbermaid.
Katie’s raw talent combined with a firm grasp on print and web design standards makes for powerful work. As a client recently stated: “I can approach her with the thinnest strands of an idea and before long, she’s transformed it into something beautiful that moves the needle for our business. She’s meticulously organized, relentlessly positive and incredibly talented.”
& Website Developer
Sean Murray is a technology expert. Whether it's coding a new WordPress website, or fine-tuning complex content management or CRM systems, Sean makes it all work — brilliantly.
Prior to joining forces with Magnetika, Sean spent more than 20 years in various technical roles at IBM, most recently as Lead Architect and Senior Systems Analyst for the Software Group eSupport Services. He was also the Solution Principal for Benchmark Consulting and led the South Carolina State Government IT Analysis Project.
Sean is tuned into the latest technology and is used to working in fast-paced environments. As an innovator and problem solver, he's a perfect match for even the most challenging technology issues.
Senior Art Director
& UX Designer
Amy Whigham is a Senior Art Director and UX Designer who brings a wealth of online and print design experience to the table.
Excelling across multiple platforms, Amy blends online savvy with brilliant creative design. Clients marvel at how organized, upbeat and totally on-top-of-it she is. She is experienced in website development, as well as branding, email, print, corporate identity, and packaging. Amy’s prior experience includes: PGA TOUR, Newell Rubbermaid, Turner Broadcasting System, Inc., Novell, and IBM.
Rich Oswald is a gifted content marketing professional with a great creative mind and uncanny ability to business concepts alive with just the right words. Whether it's website content, video scripts, tagline development, email campaigns, and premium content creation, he consistently sums up a brand and energizes response. His writing style is conversational, smart, attention-grabbing, and always appropriate for even the most technical of B-to-B companies.
As a seasoned creative professional, Rich consistently has the ability to see the big picture early in the game and delivers exceptional quality content—on time and on budget.